Leadership is currently being redefined—by data, algorithms, and artificial intelligence. But who is actually leading whom when machines are involved in decision-making?
Dr. Christian Hugo Hoffmann and Dr. Sebastian Rosengrün show you how to demonstrate leadership, take responsibility, and use AI as an opportunity for value-oriented innovation. Based on insights from our latest book, “The Moral AI Leader”, you will learn how ethical principles and leadership skills can be combined to create a sustainable leadership style – practical, inspiring, and with a real “aha” effect.
In an era where artificial intelligence is reshaping our world The Moral AI Leader offers a refreshingly pragmatic and essential guide. It masterfully shifts the conversation from abstract ethics to actionable leadership providing an innovative framework for navigating the complexities of AI with wisdom and responsibility. This book is a crucial resource for any leader committed to building a future where technology and humanity thrive together.
This book poses the uncomfortable question of our time: What will remain of leadership when machines take over more and more decisions? It forcefully shows why technological progress without a human touch leads astray. The authors confidently navigate the tension between technical feasibility and social responsibility, providing managers with valuable food for thought for practical application. A passionate appeal to rethink leadership in the age of artificial intelligence.
AI is more than just a technological issue—it is a catalyst for long-overdue transformations in our organizations. In The Moral AI Leader, Hoffmann and Rosengrün succeed in opening up a space for reflection from different perspectives that goes far beyond technical implementation. The book does not invite ready-made answers, but offers concrete impulses for developing your own well-founded attitude toward technology-driven transformation. The 17 chapters are less a set of rules than the beginning of a discussion – practical, challenging, and open to debate.
At a time when AI is redefining the rules of leadership and entrepreneurship, this book provides an indispensable compass. Rosengrün and Hoffmann combine academic depth with practical insights and show what responsible leadership must look like in the age of AI. Required reading for anyone who wants to lead not only technologically, but also ethically.
How can leadership remain human when decisions are increasingly influenced by algorithms?
Our book “The Moral AI Leader“ provides answers—with 17 smart chapters for smart managers who not only want to understand AI, but also want to shape it responsibly. We show how ethical judgment, innovative spirit, and leadership skills work together to create trust and orientation in the digital transformation.
The book will be published in 2026 by the renowned De Gruyter publishing house.
is the founder and director of the AI Startup Center in Zurich, where he has already established over 30 AI startups in less than a year, including renowned spin-offs from ETH Zurich and Cambridge University. He sees himself as a cluster-preneur who successfully builds and manages entire clusters or business and innovation ecosystems rather than individual ventures. He particularly empowers that the innovations of the startups find their way into the economy and established companies in a sustainable manner – so-called success stories. He was himself an entrepreneur and AI entrepreneur for many years, with a successful exit and start-up experience in various countries, including Germany, Switzerland, and Malawi. With not only extensive practical experience, but also a PhD in finance and a PhD in philosophy (ethics of AI), Dr. Dr. Christian Hugo Hoffmann is a proven expert and thought leader on questions of ethical capitalism.
is the founder and managing director of the AI Impact Lab in Berlin and combines AI expertise with strategic vision and digital responsibility. As a consultant, researcher, and lecturer, he has initiated and led numerous AI projects, including initiatives to develop ethical guidelines for start-ups and companies. At the University of Augsburg and the Center for Responsible AI Technologies, he leads an interdisciplinary research project on ethical leadership in AI-supported production. At CODE Berlin, he previously built a humanistic education program for digital pioneers from the ground up and mentored the careers of numerous young founders.
With his groundbreaking publications on AI ethics and digital transformation, he has been shaping important debates for years. As a sought-after keynote speaker, he inspires a reflective, responsible use of AI in business and society.
Please leave us a message here or send us an email to hello@moral-ai-leader.com